Premium customer engagement that drove commercial results

Traditional marketing activities — congresses, product training, clinical meetings — created awareness but offered limited opportunities to build deeper relationships with senior clinicians and accelerate commercial engagement beyond the transactional.

Designed and led an exclusive two-day experiential brand programme. The first day brought senior clinicians together around the latest clinical evidence on implant performance in the most demanding treatment protocols. The second day moved the conversation outside the clinical environment entirely — creating the conditions of exclusivity, shared challenge, and peer interaction where genuine relationships form and commercial conversations happen naturally.

80+ high-value VIP accounts acquired. CHF 600K in implant deals agreed on-site. A repeatable platform that became the model for subsequent programmes across other markets.